Title: Graphic Designer and Video Editor, Social Media
Years: 2020 - ongoing
I have a great partner (and boss) in the Social Media Manager at Kate Somerville. With her direction over the last two years, we’ve grown the educational content, product knowledge, video quantity and quality, and community engagement on Instagram and Tik Tok while retaining and elevating the brand aesthetic. We’ve launched global content for Unilever and Sephora alike.
KateCeuticals Launch
Social media design & execution
A new product launch in 2021 brought a new look and for Kate Somerville on Instagram that decided visual direction of launches going forward.
Ask Kate IGTV Series
Video Editing
Who better to get skincare advice from than Kate herself?
Education
Graphic Design & Video Editing
Educational content has proven the most widely-engaged on Kate Somerville’s social platforms. Instruction and direction on how to care for your skin and what to care for it with are fun to design and a constant challenge to update and expand.
Take 2 Campaign
Video editing, graphic design
To promote ExfoliKate Intensive, we teamed up with creators to show what you can do in two minutes while you do your skincare routine.
Rebranding
Video editing, graphic design
As Kate Somerville brand changed their overall branding, we transitioned on social media using typography and graphics to match the elevated visuals on other digital platform.
