In March 2017, Los Angeles Clippers guard Chris Paul signed on to become the face of Five Four's spring and summer campaign. The summer ad campaign includes billboards, digital advertising and national television commercials.
CP3's summer capsule with Five Four launched on June 20. The capsule, inspired by the spirit of summer, features a range of versatile athleisure pieces that encompass the NBA star’s personal style. The collection includes mixed media garments, knit shirting, tapered joggers, and layering pieces in both muted tones and pops of color.