His & Hers Chelsea Boots

Campaign Art Direction & Graphics | New Republic Man | 2017

In April 2017, New Republic Man launched a new Dusty Pink colorway of their most popular shoe, the Houston Chelsea Boot. Regular and smaller sizes were released, for him and her. The launch was shot on-model and in flats, and applied in conjunction through digital marketing.

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

The Chelsea boots that everyone wants are back. We've got sand, black, brown, gray and now dusty pink. Grab your favorite color before they sell out again!

A post shared by New Republic By Mark McNairy (@newrepublicman) on Apr 26, 2017 at 2:53pm PDT

604 Likes, 11 Comments - New Republic By Mark McNairy (@newrepublicman) on Instagram: "The Chelsea boots that everyone wants are back. We've got sand, black, brown, gray and now dusty..."

The boot that needs no introduction. Our Chelsea boots are finally back, but not for long. Get a few pairs before they sell out again!

A post shared by New Republic By Mark McNairy (@newrepublicman) on May 16, 2017 at 10:25am PDT